This dissertation examines the results and strategies used in the 1978 Texas gubernatorial election to determine what issues, demographics, and campaign strategies led the Republican Party nominee, Dallas businessman Bill Clements, to defeat the Democratic nominee, Attorney General John Hill, to break the 105-year old Democratic lock on the governorship and how this victory affected the evolution of Texas into a two-party state. Research materials include manuscripts and published speeches, letters, oral interviews, elections results, and secondary materials.