Artscapes: Community Perceptions of City Beautification through Murals in Denton, Texas (open access)

Artscapes: Community Perceptions of City Beautification through Murals in Denton, Texas

Keep Denton Beautiful (KDB) is inspired by Keep America Beautiful's model of community engagement to create a clean, beautiful, and vibrant city. The community mural initiative, Artscapes, aims to enliven public spaces, abate graffiti, and inspire community members to keep Denton, Texas, clean and beautiful. The goals of this research project are to understand the impact of Artscapes initiative, community perceptions of public art, and find ways KDB can better align future mural projects with the needs and desires of community members. By talking to artists that have worked with KDB, members of the mural art committee, and community members from the neighborhoods that have existing murals, this research provides input from these three populations to continue creating public art for the Denton community. I discuss the context of my work through Lefebvre's concept of "Right to the City," Rafael Schacter's opposition between sanctioned and non-sanctioned murals, Bourdieu's concept of symbolic and social capital, and David Harvey's work on neoliberalism and the entrepreneurial city.
Date: December 2017
Creator: Robertson, Lindsey
System: The UNT Digital Library
Identifying Breast Cancer Disparities in the African-American Community Using a Mixed Methods Approach (open access)

Identifying Breast Cancer Disparities in the African-American Community Using a Mixed Methods Approach

Utilizing a mixed methods approach in assessing cities and metropolitan areas with the highest rates of breast cancer disparities in African-American communities, this study presents the Affiliate perspective of the Susan G. Komen non-profit organization in combination with available socioeconomic data and academic literature. Analyzed through an anthropological lens, qualitative and quantitative data illuminate the lived experiences and dynamic circumstances in which breast cancer disparities are disproportionately experienced in 21 of the nation’s populations of African-Americans. Two main recommendations arose from this research: prioritization of granting to activities such as patient navigation, usage of patient narrative messaging, community-based participatory research methods of program development and implementation, mobile mammography delivery, usage of lay health educators, and self-advocacy education to alleviate barriers to healthcare and supplementation of the current educational activities of the Komen Affiliates through program sharing and leverage of current assets with consideration of current Affiliate capacity. These recommendations may help in alleviating breast cancer disparities present in African-American communities with the highest levels of disparities in the nation.
Date: May 2016
Creator: Morrissey, Natalie Noel
System: The UNT Digital Library
On Preserving Games and Perseverance for the Future: A Developer Perspective (open access)

On Preserving Games and Perseverance for the Future: A Developer Perspective

Using ethnographic research methods, I worked with the International Game Developers Association (IGDA) to conduct an exploratory study about developer perspectives on video game preservation. I conducted in-depth interviews with independent developers in the Dallas-Fort Worth region, a hub for Texas game development. These interviews explored developers' knowledge and awareness of game preservation as a topic of concern, archival culture and practices in the industry, and the IGDA's potential role in addressing issues related to preservation work. This research contributes to a growing body of literature on game preservation, urgently needed as many gaming technologies face obsolescence in the near future. I use Ellen Cushman's concept of "perseverance" to examine the difference between simply preserving video games for the future, and the perseverance of game development as a professional trade and artistic craft.
Date: May 2019
Creator: Gonzalez, Stephen
System: The UNT Digital Library
Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans (open access)

Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans

Beginning May of 2013 and ending in September, I worked with Grace After Fire (Grace), a virtual nonprofit organization that focuses on issues related to female veterans. Grace’s mission is to provide female veterans with the means to gain knowledge, insight and self-renewal. Grace’s mission is accomplished through peer support and resource referral. The aim of my thesis project was to conduct an analysis of Grace’s peer support system, Table Talk: Color Me Camo (Table Talk). Because Table Talk is a fairly new program for Grace, just over a year old, the outreach coordinators were eager to learn: 1) if they were indeed meeting their mission of empowering female veterans, and 2) the point-of-view of the peer facilitators who conduct Table Talk. To help Grace gain perspective, I interviewed women who had previously attended Table Talk, as well as peer facilitators responsible for coordinating the peer support system-all of whom are female veterans. The following is their story.
Date: December 2013
Creator: Phillips, Jessica Laureano
System: The UNT Digital Library
Tribal Engagement and Infrastructure Development: Landscapes and Cultural Heritage in the United States (open access)

Tribal Engagement and Infrastructure Development: Landscapes and Cultural Heritage in the United States

This thesis focuses on tribal engagement and tribal consultation in the United States. In the thesis, I discuss my experience working on an interdisciplinary research team completing a formal ethnographic study which was submitted to a federal agency. Using insights gained from this experience and additional experience working with American Indian tribes, I discuss historic, contemporary, and potential future strategies for involving and engaging American Indian tribes in land and resource stewardship decisions in the United States.
Date: May 2021
Creator: Mattisson, Maxwell Alexander
System: The UNT Digital Library
Exploratory User Research for a Website that Provides Resources for Educators of American Indian Students in Higher Education (open access)

Exploratory User Research for a Website that Provides Resources for Educators of American Indian Students in Higher Education

Several studies have indicated that American Indian students in the United States higher education system confront unique challenges that derive from a legacy of colonialism and assimilationist policies (Huff 1997). Several scholars, American Indian and non-Native alike, have explored the effects of this history upon students in higher education (Brayboy 2004; Guillory and Wolverton 2008; Waterman and Lindley 2013). Very few, however, have explored the role of the educators of American Indian students, and most of the literature focuses on K-12 educational settings (McCarty and Lee 2014; Yong and Hoffman 2014). This thesis examines exploratory user research conducted to generate a foundational understanding of educators of American Indian students in higher education. Utilizing methods from design anthropology and user experience, semi-structured interviews and think-aloud sessions were conducted, almost exclusively virtually, for 17 participants. This research was conducted for a client, Fire & Associates, as part of the applied thesis process. Findings revealed a complex web of needs for educators of American Indian students in higher education related to teaching diverse students, the use of media and technology in the classroom, and the process of networking among other educators. The research culminated in content and design implications for the Fire & …
Date: December 2016
Creator: Roth, Heather S.
System: The UNT Digital Library
Water Shortage in the Himalayas of Himachal Pradesh: Causes, Perceptions, and Impacts (open access)

Water Shortage in the Himalayas of Himachal Pradesh: Causes, Perceptions, and Impacts

Climate change is a growing problem for those living in the Himalayas, threatening water availability and livelihoods. This research seeks to explore the various factors contributing to water shortage and the factors leading to perceptions of water shortage in Himachal Pradesh, India. This thesis explores data collected from 50 interviews conducted in summer 2019 and seeks to understand why participants of these interviews indicated that they do not experience water shortage. The research highlights the importance of further research and needed action in terms of addressing and mitigating the impacts of climate change in the Himalayas of Himachal Pradesh.
Date: May 2021
Creator: Davis, Kayla N
System: The UNT Digital Library
Addressing Social Elements of Wildfire: Risk, Response, and Recovery in Highland Village, TX (open access)

Addressing Social Elements of Wildfire: Risk, Response, and Recovery in Highland Village, TX

Representatives of the City of Highland Village expressed concern over the risk of wildfires for their community. Anthropology provides many tools for and examples of disaster assessment of preparedness, response, recovery, and mitigation. These tools combined with Geographic Information Systems (GIS) can provide a holistic, cultural ecological look at how such a disaster may take place in the city. The project's methods included a detailed survey of preparedness steps which was analyzed using SPSS and also imported into ArcGIS for spatial analysis, and semi-formal, in-depth interviews with residents of the community regarding preparedness, response, and recovery. Residents fell into a middle category of preparedness, with the majority of participants considering or implementing a few recommended preparedness steps. Interview participants expressed respect for and trust of the city and first-responders, as well as a willingness to volunteer their help during response and recovery stages. Finally the American Community Survey showed that resident socioeconomic vulnerability was considerably low, and no action needed to be taken to advocate for at-risk individuals. Overall, the City of Highland Village showed a high resiliency to disaster. A wildfire likely will not have a major impact on the community as a whole, though the city may reduce …
Date: May 2016
Creator: MacKinnon, Jessica
System: The UNT Digital Library
Saving the Golden Goose: A Dual Exploration into the Organizational Culture of a Family-Owned Firm and the Impacted DIY Customer Experience (open access)

Saving the Golden Goose: A Dual Exploration into the Organizational Culture of a Family-Owned Firm and the Impacted DIY Customer Experience

This thesis investigates the influence of organizational culture on customer experience through a comprehensive study of a global supplier of home repair products. By combining organizational analysis and consumer research, this research draws on anthropological principles to explore the nuances of family governance and their effects on behavior, customer experience, and product design. The results of this study present insightful information on product perception and actionable strategies to improve product design, branding, and messaging in order to enhance customer experience and drive sales. Drawing on organizational anthropology and the utilization of critical reflexivity, this thesis provides a deeper understanding of how family-owned businesses can leverage research to challenge their cultural assumptions about products, consumers, and their organization, in order to effectively implement customer-centric solutions and drive organizational behavior, customer experience, and product development.
Date: July 2023
Creator: Holland, Elizabeth Anglin
System: The UNT Digital Library
Ethiopian Coffee Stories: Applied Research with Sidama Coffee Farmers Combining Visual and Ethnographic Methods (open access)

Ethiopian Coffee Stories: Applied Research with Sidama Coffee Farmers Combining Visual and Ethnographic Methods

The purpose of this study is to demonstrate the value of visual research methods to applied anthropology in the context of exploratory research with farmers in Ethiopia. The three methods of photo-elicitation, participatory photography, and ethnographic film, enrich and expand ethnographic methods to support the client's objective of supporting farmers. The applied project constructs a narrative from the local perspective to help consumers learn more about farmers' lives. The research focuses on specific farmers, and their experiences with direct fair trade and coffee farming. The client sees the application of research produced by ethnographic and visual methods as a good direction not only for his company, but the Fair Trade Industry as a whole.
Date: December 2016
Creator: Suter, Paula J.
System: The UNT Digital Library
Exploring Asian American and Pacific Islander Youth Identity Development in a Community Based Youth Program (open access)

Exploring Asian American and Pacific Islander Youth Identity Development in a Community Based Youth Program

Community based youth programs play a significant role in promoting positive youth identity development outside of the classroom. This can be particularly important for racialized groups such as Asian Americans and Pacific Islanders (AAPI). Based on ethnographic research conducted at Asian American LEAD, this thesis explores the effect of a five week summer program on AAPI youth identity development. Data collection methods include participant observation, a pre- and post- survey, and semi-structured interviews with staff, participants, and program alumni. The research findings highlight how ethnic and racial identity development is fostered through the creation of safe spaces, shared struggles with peers and staff, and recognition of one's AAPI identity.
Date: May 2023
Creator: Pham, Lena Trang
System: The UNT Digital Library
What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company? (open access)

What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company?

This thesis investigates how to create an environment for organizational change within the Market Research Department at the Gangler Company (a US-based consumer products company). I explore what is influencing the current cultural environment and which of those influencers can be shifted to encourage organizational change toward the “ideal” culture that the organization has identified. Using new institutionalism as the theoretical approach, I discuss the significance of institutional forces (such as the economy and the rise in technology) on the cultural elements (i.e. behaviors, ideas, material artifacts and social structures) in the Market Research Department. Lastly, I show that by understanding those institutional influences, I can better assess what cultural elements can be shifted and which cannot. Of the cultural elements that are able to be shifted, I recommend three interventions that the organization should employ: 1) from a contrive culture to a culture of candor, 2) from a culture of division to a culture of cohesion, and 3) from a culture of knowing to a culture of learning.
Date: December 2014
Creator: Davis, Brooke
System: The UNT Digital Library
"Come along, Floyd!" An Ethnographic Study of the Crystal Cave District at Mammoth Cave National Park (open access)

"Come along, Floyd!" An Ethnographic Study of the Crystal Cave District at Mammoth Cave National Park

Cultural landscape reports (CLR) are commonly utilized by the National Park Service to define the significance of cultural landscapes. This thesis explores the importance of documenting not only physical characteristics of cultural landscapes, but the cultural elements such as associated values, beliefs, ideas, and traditions. My applied research was conducted for Mammoth Cave National located in Mammoth Cave, Kentucky and focuses on the Crystal Cave District. Research explores data collected through archival research, a PPGIS exercise, and ethnographic interviews to examine the experiences and relationships between research participants and the Crystal Cave District. Research findings highlight the ways in which concepts such as place, history, identity, and tradition can act as significant factors in shaping environmental relationships today.
Date: August 2022
Creator: McClain, Elisabeth Ray
System: The UNT Digital Library
Participant Perspectives: Investigating the Experience of Low-Income Schizophrenics in Clinical Research Trials (open access)

Participant Perspectives: Investigating the Experience of Low-Income Schizophrenics in Clinical Research Trials

The continued investigation into the experiences of individuals with schizophrenia who participate in biomedical research trials is necessary in order to understand participants’ perspectives, motivations, attitudes, values, and beliefs. As important stakeholders in the clinical research process, participant feedback is significant and can help shed light on, not only their experiences, but also deepen understandings when it comes to clinical trial participants’ perceptions of informed consent and personal autonomy. Conducting ethical research demands the exploration of these issues and specifically targeting this vulnerable group helped to address a gap in the literature. This study was conducted for InSite Clinical Research and gathered data in the form of in-depth semi-structured interviews and a short survey instrument with 20 low-income adults diagnosed with schizophrenia that participate in clinical research trials. Findings indicate overall positive research experiences, with motivations aligning with previous research when it comes to trial participation including: altruism, personal benefit, access to medications, financial incentives, and psychosocial treatment. Learning about their illness and themselves, autonomy, and debriefing were also particularly important within this group. Unique to this sample were findings of friendship. Trust in the research staff was identified as a major underlying value and shaping factor impacting informed consent …
Date: May 2015
Creator: Green, Asha M.
System: The UNT Digital Library
Read to Me: The Impacts of Participation in United Through Reading on Military Members, Children, and Spouses (open access)

Read to Me: The Impacts of Participation in United Through Reading on Military Members, Children, and Spouses

United Through Reading (UTR) is a non-profit organization that provides the tools for military service members to take videos of themselves reading books so that when they must leave their family for training, deployment, temporary duty (TDY), or other military induced separations, their family gets a copy of the video recording and a copy of the book. Although UTR developed their program supported by research about the academic benefits of being read aloud to as a child, the importance of developing a love of reading, the impacts of deployment on military youth, and the impacts of service on children's academics before this research began, they had not yet conducted an evaluation of their specific program. To this end, this research sought to understand how participation in UTR impacts 1) a child's love of reading, 2) child behavior, 3) morale and stress levels for service members and caregivers, and 4) service members' retention or re-enlistment in the military. To address these questions this study utilized a mixed methodological approach, combining participant observation at UTR recording events, interviews (n = 19), and surveys (n = 58). UTR was found to improve and reinforce children's love of reading, improve child behavior, increase morale …
Date: May 2020
Creator: Hawvermale, Erica M
System: The UNT Digital Library
Investigating the Impact of Patient-Provider Communication on HIV Treatment Adherence (open access)

Investigating the Impact of Patient-Provider Communication on HIV Treatment Adherence

Today over 1.1 million people are living with HIV/AIDS in the United States; over the last 4 decades mortality rates have decreased largely made in part because of advancement in awareness and treatment options. Treatment adherence has long been considered a vital component in decreasing HIV/AIDS related mortality and has proven to reduce the risk of transmission. However not all patients take their medicine as prescribed. This research study, sponsored by The North Central Texas HIV Planning Council explored how Patient and Provider communication impacted treatment adherence. By utilizing a mixed-methods approach survey data and semi-structured interviews were used to collect insights from both Patients and Providers. Data gleaned through the interview process provided a perspective that could not be captured by using quantitative methods alone. The results from this research yielded multiple themes related to patient and provider communication with recommendations as to how The North Central Texas HIV Planning Council could address treatment adherence, such as Providers focus on Patients perceived severity based on their understanding of disease and illness; that side-effects remain a concern for patients and should not be dismissed; and finally that the word AIDS is perceived to be more stigmatized and as such organizations …
Date: May 2016
Creator: Barnes, Shelly Marie
System: The UNT Digital Library
Why Are You Here? Exploring the Logic Behind Nonurgent Use of a Pediatric Emergency Department (open access)

Why Are You Here? Exploring the Logic Behind Nonurgent Use of a Pediatric Emergency Department

Caregivers often associate fevers with permanent harm and bring children to emergency departments (EDs) unnecessarily. However, families using EDs for nonurgent complaints often have difficulty accessing quality primary care. Mutual misconceptions among caregivers and healthcare providers regarding nonurgent ED use are a barrier to implementing meaningful interventions. The purpose of this project was to identify dominant themes in caregivers’ narratives about bringing children to the ED for nonurgent fevers. Thirty caregivers were recruited in a pediatric ED for participation in qualitative semi-structured interview from August to November 2014. Interview transcripts were coded and analyzed for themes. Caregivers’ decisions to come to the ED revolved around their need for reassurance that children were not in danger. Several major themes emerged: caregivers came to the ED when they felt they had no other options; parents feared that fevers would result in seizures; caregivers frequently drew on family members and the internet for health information; and many families struggled to access their PCPs for sick care due to challenging family logistics. Reducing nonurgent ED utilization requires interventions at the individual and structural level. Individual-level interventions should empower caregivers to manage fevers and other common illnesses at home. However, such interventions may have limited …
Date: August 2015
Creator: Villa-Watt, Ian
System: The UNT Digital Library
Patient Experience of Cultural Competency in a Hospital Setting (open access)

Patient Experience of Cultural Competency in a Hospital Setting

Anthropological research conducted in a local Texas hospital provides data to analyze cultural competency. Increasing health equity is a key aspect of cultural competency literature, hospital, and national goals. Examining the local context allows for the analysis of how one hospital can affect public health in the area by using patient-centered care. Using observational and interview data to create the ideal of the patient journey shows how patient families experience cultural competency. Overall, the patient families felt they experienced culturally competent healthcare, however from the hospital structure perspective there could more goals to attain.
Date: May 2019
Creator: Thomas, Ashley Nicole
System: The UNT Digital Library
Identifying the Needs of Precollegiate Anthropology Teachers (open access)

Identifying the Needs of Precollegiate Anthropology Teachers

Anthropology is an underrepresented subject in precollegiate education. Despite concerted institutional efforts through organizations such as the American Anthropological Association (AAA), there has not been significant growth in the field. Although the field of anthropology has not shown significant growth at the precollegiate level, there does exist a presence of precollegiate anthropology, especially through the International Baccalaureate Organization (IBO) and standalone courses at schools at the elementary through high school level. Many of these standalone courses were created by an individual teacher. This applied thesis used anthropological methods to identify if a social network exists among precollegiate anthropology teachers while also examining how the AAA can create and/or facilitate a stronger community of precollegiate anthropology teachers. Linking to institutions such as the Advanced Placement program in addition to IB may create the critical mass to encourage a positive feedback loop which produces more anthropology students at the college level and more individuals who create standalone courses. With a growth in precollegiate programs, the existing social networks within and outside the AAA will grow.
Date: August 2021
Creator: Hoffmann, Michael P
System: The UNT Digital Library
Universally Designed Playground Needs Assessment for Flag Pole Hill in White Rock Lake Park, Dallas, Texas (open access)

Universally Designed Playground Needs Assessment for Flag Pole Hill in White Rock Lake Park, Dallas, Texas

There is limited anthropological research on inclusive play and universally designed playgrounds and this study aims to make some contribution in this field. This was a qualitative research study guided by anthropological theory and methods, conducted for For the Love of the Lake (FTLOTL) Foundation. FTLOTL is a non-profit organization located in Dallas, Texas, dedicated to White Rock Lake Park's maintenance. In 2014, FTLOTL became of the view that the park's current playgrounds lacked accessibility for differently-abled children. Therefore, FTLOTL decided to undertake a renovation project of Flag Pole Hill playground to incorporate inclusiveness and diversity in the playground design. The overarching objective of this exploratory, ethnographic needs assessment was to provide insights for an inclusive playground using universal design for families with special needs children. Fourteen parents, each with at least one child having physical, social, or intellectual disabilities in the Dallas/Fort Worth (DFW) Texas metroplex were interviewed. The interviews were semi structured, each lasting for about an hour and were digitally recorded. Later these audio recordings were transcribed verbatim and then coded using Dedoose. The coded data was synthesized into coherent themes and sub-themes and finally organized into formal research findings. Observations were made of existing universally designed …
Date: December 2016
Creator: Hasan, Hira
System: The UNT Digital Library
Building Relationships between a Free Clinic and Its Donors (open access)

Building Relationships between a Free Clinic and Its Donors

This thesis presents qualitative research conducted in summer 2017 at the Finger Lakes Free Clinic, which provides free medical and holistic care to people without insurance in upstate New York. The primary goal of this research was to strengthen the relationship between a free clinic and its donors by gathering donor concerns and perceptions regarding federal healthcare policy. Data from 32 interviews with donors, staff, board members, and volunteers, along with 100 hours of participant observation revealed that donors to this clinic were concerned about the potential impact of Congressional healthcare reform yet did not consider federal policy a strong influence on their donations. Rather, donors cited dedication to local giving and personal connections with the clinic as their primary motivations. These motivations suggest the value of viewing the clinic-donor relationship as a relationship of reciprocity. From this framework, the research identifies opportunities for the clinic to reciprocate donor generosity while expanding services in response to a growing need. Insights from the research will guide the clinic's response to federal policy changes and support the clinic's vision of becoming a national model for integrative care.
Date: December 2018
Creator: Nalin, Emma R
System: The UNT Digital Library
Returning to Our Roots: An Anthropological Evaluation of the Farm to Keiki Program (open access)

Returning to Our Roots: An Anthropological Evaluation of the Farm to Keiki Program

Farm to school programs are becoming a popular intervention to address childhood obesity. The hope is to prevent later chronic illnesses such as diabetes and cardiovascular disease that can result from eating high-fat/high-calorie diets that are low in consumption of fresh fruits and vegetables. This study explores the impacts of one such program, Farm to Keiki, on students, their families, and teachers at two Native Hawaiian preschools on the island of Kauaʽi, Hawaiʽi. This program combined lessons about plants and nutrition with gardening at school and tastetesting in the classroom. Rooted in critical medical anthropology, this study utilized a combination of quantitative and qualitative methods to understand these impacts, as well as the historical and cultural contexts that have contributed to dietary changes among Native Hawaiians. Through in-depth interviews and focus groups, families and teachers described how the program encouraged the children to try new foods and eat more produce, and how the children demonstrated new knowledge about plants and healthy eating. Participants also spoke of ways in which their own knowledge and eating habits changed, and families reported carrying over many of the program's activities at home by gardening and preparing meals together. Additionally, participants offered valuable feedback on …
Date: December 2023
Creator: Migdol, Steven Jeffrey
System: The UNT Digital Library
M.I.S.S.I.O.N. (Making Inquiries into the Significance of Safety, Identity, Observations, and Needs) for Warfighters (open access)

M.I.S.S.I.O.N. (Making Inquiries into the Significance of Safety, Identity, Observations, and Needs) for Warfighters

This paper examines the concept of safety as it encompasses the personal and technological spheres as imagined by a group of active duty service members, veterans, a police officer, and civilians, as well as the agency exercised by those with military or police backgrounds when it comes to safety technology. A group of seventeen individuals took part in a battlefield simulation to test a wearable junctional tourniquet created by ARMR Systems, LLC, an innovative advancement in tourniquet technology. After the simulation, participants were interviewed, surveyed, and took part in a focus group to determine not only product suitability but also to explore the underlying reasons for their recommendations for product changes. Results showed that those with military or police background performed safety rituals prior to duty and exercised agency in the desire to obtain the best possible personal safety devices and technology to be used for themselves and their comrade-in-arms. All participants expressed concerns for their safety in regards to technology in general, specifically, the hacking and use of personal data and what is perceived as lack of governmental oversight. Almost all of the changes to improve product safety, comfort, and utility were adapted. The topics discovered during the course …
Date: December 2020
Creator: Urdzik, Patricia Stadelman
System: The UNT Digital Library
The Burner Project: Privacy and Social Control in a Networked World (open access)

The Burner Project: Privacy and Social Control in a Networked World

As mobile phones become increasingly ubiquitous in today’s world, academic and public audiences alike are curious about the interaction between mobile technologies and social norms. To investigate this phenomenon, I examined how individuals use technology to actively manage their communication behaviors. Through a three-month research project on usage patterns of Burner, a mobile application, this thesis explores the relationships among technology, culture, and privacy. Burner is a service that equips individuals with the means to create, maintain, and/or dissolve social ties by providing temporary, disposable numbers to customers. The application offers a way to communicate without relying on a user’s personal phone number. In other words, Burner acts as a “privacy layer” for mobile phones. It also provides a valuable platform to examine how customers use the application as a strategy for communication management. This thesis represents a marriage of practice and theory: (1) As an applied enterprise, the project was constructed as a customer needs assessment intending to examine how the service was situated in the lives of its users. The findings have successfully been applied to my client’s company strategy and have led to a more informed customer approach. (2) As an academic endeavor, this research contributes to …
Date: May 2015
Creator: Shade, Molly
System: The UNT Digital Library