The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in producing satisfaction or frustration. Second, reference groups influence kinds of behavior, i.e., they establish approved patterns of behavior.

The first purpose of this study was to provide an overview of the educational policy-making role of the United States Office of Education, 1963-1969. A historical overview of significant events before 1960 was provided to aid in understanding that federal concern for and financial aid to education is not a recent concept. The second purpose of this study was to examine the policy-making roles of the Commissioner of Education during the Lyndon B. Johnson presidency.

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This investigation concerned determining certain factors which affect the activity of cyclopropane synthetase in L. plantarum. In vitro experiments showed the enzme to be sensitive to ionic strength and subject to product inhibition by S-adenosylhomocysteine nucleusidase, which relieves this inhibition by degrading SAH to adenine and ribosylhomocysteine.

This study examines the α-adrenergic constrictor tone varies with intensity of exercise, the effects of coronary α1-adrenergic blockade on left ventricular contractile function and regional myocardial perfusion, and compares the effects of increasing coronary blood flow by removing α1-constrictor tone.

This study was a descriptive analysis of the orientation program for a large junior college in the Dallas/Fort Worth Metroplex. Its purposes were (1) to describe the freshman orientation course, (2) to analyze data compiled from rating forms which recorded student perceptions of each aspect of the course, and (3) to discuss the implications of the data for junior college student service personnel as they attempt to establish programs that will effectively aid students in making a successful adjustment to college.

This study addresses the question of cross-country standardization of advertising by identifying existing cross-national differences in magazine advertisements. A content analysis of 1,983 advertisements in business, women's and general interest magazines was performed. The sample included 1989 and 1990 magazine issues from the United States, United Kingdom, France, India and South Korea.